The main objective of this campaign is to make Coala's 30th anniversary a remarkable and unforgettable date for its employees and consumers.

To start working on the concept, we developed a new tagline, “O Cheirinho de Yesterday, Today and Always”, a commemorative stamp that would accompany the logo throughout the period and special stationery. For the second moment of the campaign, we prepared a VT 30'' with an emotional aspect, telling a little about the brand's history and finally, a presskit for influencers at a national level.